Terms of Reference for Media Consultant
Background
The COVID-19 pandemic has severely impacted millions of migrant workers in
destination countries, many of whom have experienced job loss or non-payment
of wages, been forced by employers to take unpaid leave or reduced wages, been
confined in poor living conditions. Countries of destination and origin have begun
repatriation procedures of these workers, without giving thought to their
predicament and presenting the returns as inevitable. Under these repatriation
programs, millions of workers are repatriated to situations of debt bondage as
they will be forced to pay off recruitment fees and cost.
On June the 1st, 2020, a large coalition of civil society organizations and global
trade unions launched a campaign to demand an urgent justice mechanism for
repatriated workers as a result of the COVID-19 pandemic. Three calls for action
were launched in June, July and August 2020.
Migrant Forum in Asia (MFA) is seeking a media consultant to develop the
campaign’s communication strategy and maximize all communication and content
efforts created by MFA under this initiative. The media consultant will be
responsible for the production and publication of media and communication
content and the coordination of the campaign’s communication efforts.
Duration
6 months from 19 October 2020 to 19 April 2021. Extension of the duration of the
contract will be upon the agreement of the two (2) parties.
Responsibilities
The media consultant will be responsible to carry out the following tasks:
1) Communication Strategy:
- Develop a campaign communication strategy for different types of
audiences including the general public, governments, and UN agencies.
The communication strategy should be targeted at both traditional
media and social media.
- Develop campaign communications content including the writing of news
articles, press releases, and other material as requested.
- Develop key messages for communication in consultation with campaign
partners.
- Identify and ensure campaign coverage in global English language
media, including securing coverage in outlets with a wide distribution
that are well-positioned to influence target audiences.
- Produce special content for the campaign website and ensure website is
up-to-date.