“When you’re working in the industry, you know there are people that aren’t being paid, but they’re sort of these ‘others’ that you don’t know,” McCarty said. “It allows you to say, ‘Oh, things are di erent where they live’ or ‘These people are unskilled.’ All these other functions of racism, classism and colonialism are so baked into every person.” By the summer of 2020, #PayUp had been shared on social media millions of times. A Change.org (https://www.change.org/p/unless-urban-out ttersjcpenney-c-a-payup-millions-of-garment-makerswill-go-hungry) petition, which was sent to over 200 fashion executives directly, garnered nearly 300,000 signatures calling on companies to pay for the cancellations. Behind the scenes, NGOs and activist groups like Remake (https://remake.world/), the Worker Rights Consortium (https://www.workersrights.org/) and Clean Clothes Campaign (https://cleanclothes.org/) moved in tandem to negotiate with brands. This pressure was combined with direct action by workers around the world. In response to factory shutdowns that left thousands in the apparel industry without jobs, workers in Myanmar went on strike (https://www.mmtimes.com/news/thousands-