report by the consulting rm McKinsey, fashion companies will post a 90% decline in economic pro t in 2020. But not all companies are feeling the pain equally. The McKinsey report uses 2018 data to identify a set of industry ‘Super Winners’ – the top 20 fashion corporations based on total annual pro ts. These include Nike, H&M, Zara’s parent company Inditex, Lululemon, and adidas. From the luxury sector the list includes Burberry, Kering (which owns Gucci), and Hermes.