2) Media Relations:
- Compile media lists, set up briefings for campaign partners and/or
spokespersons with key reporters, editors and producers, as well as
write and pitch op-eds and identify public speaking opportunities, and
conduct media trainings.
3) Social Media:
Identify opportunities to engage across social media platforms, work with
the organization to provide guidance on best practices that can help expand
their reach, and advise them on when and how to take advantage of key
opportunities
4) Capacity Building:
- Meet with MFA secretariat staff and work with them to build the
communications capabilities of the organization, including around key
messaging, handling media interviews, and pitching to journalists.
- Towards the end of the consultancy, work with MFA secretariat staff to
ensure hand-over of all communication related tasks.
Deliverables
The following deliverables are expected to be produced at the end of the
consultancy:
1- Campaign communication strategy developed in consultation with
campaign members. Campaign strategy expected to be developed and
presented in the first month of the consultancy.
2- Campaign Coverage: 25 substantial pieces of coverage in print English
language media and 8 television interviews and secures appearances for
MFA staff and/or key partners in major media outlets.
3- A database of global media contacts is produced.
4- Website is revamped and updated and social media interaction is more
targeted and improved.
5- A number communication training sessions are carried out as agreed with
MFA.
To apply: Please email mfa@mfasia.org indicating your interest, and
please include:
•
A maximum 1 page cover note outlining why you are suitable for the role
and please indicate your payment expectation
•
Curriculum Vitae (CV)
•
Work Portfolio.
Deadline for submission of application is on 05 October 2020 (Monday),
23:59 Manila (GMT +8)